Insights

Field notes on web, SEO and digital growth.

A composition of article cards on law, KVKK, Google Ads and SEO
AI-generated video frame with a legal usage-rights review checklist
7 min read

The Legal Side of AI-Generated Video: A Review Guide for Brands
Video frame with an anonymised face and a KVKK personal data checklist
6 min read

Personal Data and AI Video: A KVKK Checklist for Brands
Commercial-use licence document with an individual vs. corporate licence comparison
8 min read

Copyright and Licensing for AI Video: What Marketing Teams Should Review
Google Ads funnel from click to sale with a cost-per-qualified-lead chart
9 min read

B2B Google Ads: Planning Campaigns Around Qualified Leads
Annotated video review with a creative, legal and brand approval flow
7 min read

Approving AI-Generated Video: Brand Guidelines for Review Teams
Brand positioning matrix with competitors and a positioning statement
8 min read

Brand Positioning Strategy: A Workshop for Clarity in Your Market
Corporate SEO dashboard showing organic sessions, qualified leads and pipeline
7 min read

How to Measure Corporate SEO Progress with Business Data
Industrial website brief checklist, product table and sitemap
9 min read

Industrial Website Brief: A B2B Project Checklist

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